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Paperbecause - Compelling point or Absurd argument?

 

The site paperbecause.com, is from domat, a paper manufacturer, promoting the use of paper. For one consideration, they claim paper is physical and associates it with a emotions, features and relatively subtle nuances that cannot be attributed to electronic media counterparts.

 

Tree Huggers, Green advocates, on the contrary, try to reduce the use of paper. Reduce, Reuse and Recycle. For once, however, the use case of paper seemed to be apt. It is true that opening a paper card is much more thrilling than opening an e-card. Paper well hold well for physical and free-expressive mode of holding thoughts or expression. They press on the idea of how paper makes it easy to annotate, carry around with you – campaigning against campaigns like "Don't Print this".

 

They also claim, paper ads make a better marketing tool than emails or online campaigns. This is a little far-fetched argument, if not absurd. Google would not have made so much money if not for online campaigns and ads. If it were true Newspapers should still be the reigning destination for marketing. Point well made?

 

Also, PaperBecause's comparison with e-readers and paper books holds very little to reason with it. You can ask any kindle or iPad fan to make a case, they will persuade you enough. Holding data, annotating, emoting may still be evolving in this digital age. With time, mode of expression will only improve. And seldom it is constant. Lets recap quickly,

 

Take the case of  previous ages, for example. In earlier centuries, people used to write on stone. Literatures in India have a lot of sources on stone. As time passed by, people switched to $$$$$ Tati akulu (Leaves of toddy tree). The inscriptions lived as durable as they were on stone. Time passed by and paper was invented and lived, so far as until computer was invented. With computers, things have moved much faster, and the Paper, conversations are seeing a different way of expression :)

 

Still think paper? Come on! For a lighter moment, Here is a small conversation that may happen between PaperBecause and Computer

 

PaperBecause:

A Paper card carries more excitement, emotion.

Computer:

Do you know about face-to-face communication.

 

PaperBecause:

It archives well, remembers memories.

Computer:

You lose paper more often, Photos on Flickr live for ever :)

 

PaperBecause:

Those photos may disappear, if you press delete accidentally.

Computer:

Same risk runs on paper. Some one can tear it up, burn it down. Copies are expensive, use more paper. Soft copy backup. Free. O wait, your site, did you have enough printouts of it?

 

Disclaimer: The post is not to undermine the importance of paper. But to counter, the unreal promotion of paperbecause.

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