This site rendered js and css (now even images) dynamically. Contents of files are stored in Google BigTable Datastore and are served by a DynServlet. The DynServlet maps the name of the file to content of the file in DB. This was slowly using up a lot of resources. Adding a layer of memcache, saved some Datastore API calls. But the memcache calls were still significant. So an ETag mechanism is introduced. A Global ETag is generated on any file posted or updated, and (G-ETag is) stored in Datastore. To save App Engine resources (which are counted to cost), the ETag header is obtained from each request checked with GDTS from backend. If it is the same a "304 – Not Modified" response is sent back, asking the client to use the local cache copy. If it is not exactly same, a the request is passed through and rendered dynamically. This guarantees all content will be served fresh after every deployment. Requests in between deployments may be served from client-side cache, because ...