Its easy, have lesser images, css and js files. I will cover reducing number of images in another post. But If you are like me, You always write js and css in a modular fashion. Grouping functions and classes into smaller files (and Following the DRY rule, Strictly!). But what happens is, when you start writing a page to have these css and js files, you are putting them in muliple link rel=style-sheet or script tags. Your server is being hit by (same) number of HTTP Requests for each page call. At this point, its not the size of files but the number server roundtrips on a page that slows your page down. Yslow shows how many server roundtrips happen for css and js. If you have more than one css call and one js call, You are not using your server well. How do you achieve this? By concatinating them and spitting out the content as one stream. So Lets say I have util.js, blog.js and so.js. If I have a blog template that depends on these three, I would call them in three script tags. Wh...